How Clothing Brands Like Paul Frank and WeSC Have Become Innovators
Aug 27, 2008 in Fashion
Combining style and substance can be a hard task. Style is king in the fashion world which is why some clothes are not very durable. Clothing designed for work is often strong and useful without the style.
Street wear fashion brands have a strong sense of style whilst also being tough wearing. Lots of these sports brands have come out of extreme sports scenes. BMX riders and skateboarders often bail and damage their clothes. This is why most skate, surf and street wear
clothing is stylish yet tough.
Street wear labels usually produce clothing with useful attributes designed for street life. They often incorporate the use of new or different materials in order to create something truly unique. British label Supreme Being
are a label that use unique designs as well as styles. Some of their design ideas are for useful purposes while others are just for show. Paul Frankcreated Julius the Monkey using vinyl and has always been an innovator. This created a unique look and feel that stood out and has been maintained by Paul Frank Industries till the present day.
The Addict Clothing Co and WeSC clothing both produce innovative, tough clothing. Addict clothes and accessories have a strong workwear feel about them yet look stylish and unique. WeSC are a brand from Sweden that make clothes that stand out and are durable.